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"With its rough and ready no holds barred style, it could have come off the pen of Sir Alan Sugar"

Do you yearn to illustrate? Do you dream of being the star of the commercial art world? Then this is the book for you! Now in its third edition with new chapters, new tips and new case studies.

In this fun-to-read manual you will quickly learn how to land Dream Commissions and wow Art Directors; get past the Scariest Secretaries; get loads of FREE Publicity; speed up Slow Payers; create killer newsletters and do a hundred other cool things to put your freelance illustration career straight into the fast-lane.

"ILLUSTRATION 101 is Great!"

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How to Grab the ATTENTION of Art Directors & Editors by the Simple Use of Postcards

How to Grab the ATTENTION of Art Directors and Editors by the Simple Use of Postcards

Do you want to promote your art or photography to the world’s top art directors and photo editors? Do you want to be in constant communication with decision-makers everywhere? But does your promitional budget read like a bad comedy script?

Worry not. Help is at hand!

The picture postcard is one of the cheapest, easiest and most effective marketing tools invented for visual creatives, and this fun-to-read and easy-to-follow guide shows you scores of ways to generate lucrative commissions on budgets that very rarely exceed double figures.

Illustrated in full-colour throughout and featuring examples and breakdowns of real promotional postcards from some of the world’s top photographers, illustrators and film makers, and written by award-winning illustrator, Max Scratchmann, author of the critically-acclaimed Illustration 101, this book could be one of the best investments that you ever make for your creative career.

Available now from our secure on-line BOOKSTORE