Max Scratchmann. (172 pages)
Now in its THIRD EDITION and still only £12.99 BUY IT NOW POSTFREE
About ILLUSTRATION 101 - Streetwise Tactics for Surviving as a Freelance Illustrator
A tells-it-like-it-is marketing guide for illustrators and other creatives such as film-makers, animators, designers, journalists etc, who are seeking freelance assignments. ILLUSTRATION 101 is a candid no-nonsense guide for freelance illustrators on the business side of the industry. It is not a sketching or painting guide!
Drawing on the author's twenty plus years experience as a working illustrator and salesman, and written in language that anyone can understand, this 172-page book guides the novice illustrator through the mazes of portfolio construction, cold-calling, appointment making and client meetings with advice on how to get the contact names you want, get past the scariest secretaries and land "dream commissions" from the most hard-nosed of art directors.
The second half of the book deals with the all-important science of keeping in touch with clients and shares the author's own secrets for building and running a database that generates work, shows, by divulging the information sales reps would rather you didn't know, how to get value for money from publications selling directory or advertising space, and, lastly, tells how to get loads of publicity for free - this chapter includes the secrets of building a great website and tells you how to publish a newsletter (both in hard-copy and on e-mail) that clients will actually want to read!
The final chapter shares the secrets of how to speed-up slow paying clients by scientifically harassing their account executives, and contains easy-to-implement plans to organise your finances so that you can enjoy a good and secure standard of living.
"ILLUSTRATION 101 is great. Max Scratchmann really tells it like it is out there in the real world." Mary Cox, Editor, Artists & Graphic Designers Market
"In terms of content the author has identified the major stumbling blocks in a fledgling career. Without condescension, we are offered insight and instruction: how to make telephone calls, meet clients, negotiate briefs, set up a database, do self-promotion, write press releases and do the accounts. The attention to detail in each of these areas, and no-nonsense approach, de-mystifies what is essentially a sales process. Examples of scenarios and dialogue make this a good sales manual, a how-to of being an illustrator. With its rough and ready no holds barred style, it could have come off the pen of Sir Alan Sugar." Jo Davies, The ASSOCIATION of ILLUSTRATORS
TABLE OF CONTENTS
Introduction - Why Use Illustration?
1 - SETTING UP AS AN ILLUSTRATOR
2 - TELEPHONING THE CLIENT
3 - MEETING THE CLIENT FACE TO FACE
4 - SELF-PROMOTION: SETTING UP & USING A PERSONAL DATABASE
5 - SELF PROMOTION: PUBLICITY & ADVERTISING (THAT YOU HAVE TO PAY FOR)
6 - FREE & ALMOST FREE PUBLICITY
7 - SELF PUBLISHING for ILLUSTRATORS
8 - PAPERWORK
There are also copious nuggets of information or "Hot Tips!" throughout the book.
