ILLUSTRATION 101
Streetwise tactics for surviving as a Freelance illustrator.
ISBN 978-0-9537307-1-1 (0-9537307-1-9)
172 pages, 180mm x 230mm, £12.99 BUY IT NOW
"ILLUSTRATION 101 is great. Max Scratchmann really tells it like it is out there in the real world."
Mary Cox, Editor, Artists & Graphic Designers Market
"In terms of content the author has identified the major stumbling blocks in a fledgling career. Without condescension, we are offered insight and instruction: how to make telephone calls, meet clients, negotiate briefs, set up a database, do self-promotion, write press releases and do the accounts. The attention to detail in each of these areas, and no-nonsense approach, de-mystifies what is essentially a sales process. Examples of scenarios and dialogue make this a good sales manual, a how-to of being an illustrator. With its rough and ready no holds barred style, it could have come off the pen of Sir Alan Sugar."
Jo Davies, The ASSOCIATION of ILLUSTRATORS
